As marketers, we’re bombarded with advice and proposals for acquiring more website traffic. A quick skim through a marketer’s LinkedIn feed is likely to include everything from the latest tips for ranking highly in Google,… Continue Reading
Among specialist or technical B2B companies, you often hear a common sentiment when it comes to websites. Our products or services are so complex that it's impossible to explain them simply online… It is true… Continue Reading
Ah, yes. The good old contact form. They’ve been around for decades, coming in all different shapes & sizes. Unfortunately, for many websites, the journey set out for site traffic to convert to a tangible… Continue Reading
What is a Conversion Rate & ROI Calculator for? A conversion rate calculator is typically used to determine the effectiveness of a website, landing page or campaign by telling you the rate at which users… Continue Reading
Busting 5 CRO & Conversion Myths As marketers, we often find ourselves researching best practices when trying to achieve an end goal. And when it comes to conversions - our ultimate goal for traffic on… Continue Reading
"Do you have a price for your product?" As Auction House Emperor puts it, I dare say that the price of a product or service almost always interests potential buyers. Although the final buying process… Continue Reading
Content was always the king, clickbait is the new queen, and content that actually converts is the newly appointed, well-trusted advisor that keeps the royal family in check. If you take nothing else away from… Continue Reading
What if we told you that you can use the power of interactive content to boost your conversions and drive user engagement at the same time? Sounds like a win-win situation, right? Interactive content is… Continue Reading
Content is king. The cliche that we as marketers are quite used to hearing by now. We’ve invested heavily into content marketing, as many companies have, and yet the rewards of those efforts are not… Continue Reading
Sometimes marketers might have trouble working out what the right text for a CTA (call to action) button is, or what the right kind of content for a newsletter or campaign might be. Sometimes it… Continue Reading
