Sometimes marketers might have trouble working out what the right text for a CTA (call to action) button is, or what the right kind of content for a newsletter or campaign might be. Sometimes it… Continue Reading
UX, or user experience, is swiftly becoming one of the key parts of any company’s marketing strategy. No longer is it good enough to be ‘good at marketing’, now, the companies offering the customer the… Continue Reading
Our diverse and in-depth insights have had a makeover, and they’re looking better than ever. So we thought now would be a good time to take a look at the insights you can gain about… Continue Reading
Do you actually know what your customer journey looks like for the average person visiting your site? Do you have visibility over who they are, when they visit, and how often, as well as which… Continue Reading
Conversion is the hottest topic on the lips of marketers at the moment - and for good reason. Understanding your customers, their behaviour, their needs and wants, and providing opportunities for them to engage with… Continue Reading
We’ve written a whole host of articles on what we at Leadoo Marketing Technologies do and how we can help you continuously improve your conversion rate. But what we’ve never really discussed with you is… Continue Reading
Have you ever dreamed of being able to convert leads anywhere on the internet? Or more precisely, immediately and directly through your display ads? We made that dream come true with our conversational banners. But… Continue Reading
If I asked every reader of this article to name some things I can find in a toolbox, it’s likely that the answers you give will be invariably the same; hammer, screwdriver, drill and so… Continue Reading
Quizzes are fun, aren’t they? Not the type we all sat through on repeat from March-July 2020 delivered via Google Meet. We’d be happy never seeing one of those again. But quizzes can actually be… Continue Reading
We’ve been raving about conversions and we’re going to continue doing so. You know why? Because conversions are directly linked to your bottom line. Conversion rate optimisation is often mistaken to be very technical, tricky,… Continue Reading
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