User experience should be a major focus for you right now, dear marketer. The reason? Customers expect it. And those customers are quickly becoming more likely to be millennials, or the quickly-growing-up Gen Z, who… Continue Reading
When you arrive at your favourite clothing shop, you normally know what you want - your favourite shirt in a size you like, or maybe a pair of jeans that you know fit perfectly. But… Continue Reading
Sometimes marketers might have trouble working out what the right text for a CTA (call to action) button is, or what the right kind of content for a newsletter or campaign might be. Sometimes it… Continue Reading
Identify the highest quality leads with interactive calculators Focus on the highest quality leads first. But how to identify the highest quality leads? Imagine if the leads could qualify themselves. With interactive calculators it's possible.… Continue Reading
Company identification tools are interesting, to say the least. They'll tell you who visits your website - and if you're lucky, the software will show at least some actions taken on the site and some… Continue Reading
How to drive traffic from social media to your website How to drive the traffic and how to convert them? Get your audience attracted, engaged and to your website – and convert them while you… Continue Reading
Calculate yourwebsite conversion rate On average companies tend to have a 2% conversion rate. Calculate yours and get tips on how to increase it. Quick tips to increase your conversion rate Enough conversion points Make… Continue Reading
We’re all aware that on average less than 2% of your website visitors convert. It means that 98% of visitors are “touch and go”, they just leave without leaving a trace. What if you would… Continue Reading
If I asked every reader of this article to name some things I can find in a toolbox, it’s likely that the answers you give will be invariably the same; hammer, screwdriver, drill and so… Continue Reading
One of the biggest challenges marketers face today is tracking the whole buyer's journey of the customer. Why tracking the whole journey is so important? Because your customers’ buyers’ journey has changed - for good.… Continue Reading
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